The Internet is no longer a niche technology. It is evolving into a platform where the end user is the king. The interactive power of this technology is far greater than any other media, and hence its success.
Today there is no part of life that is left untouched by the internet. Of the many changes that have been ushered into our lives at the click of the mouse, online shopping is a phenomenon that is fast catching up with all.
As our lives become busier and complicated, the world is witnessing more and more consumers turn to the convenience of the Internet when it comes to buying electronics and other products.
The possibility of day-to-day money transactions over the internet has turned it into a cheap, convenient and unrivalled source of interest in trade. Consumers who use the internet for many daily transactions, have seen a boost in confidence to use it for their shopping purpose.
Even though the shopping mall culture of direct shopping where you see, touch, debate and haggle over the products and prices is still very much in practice, more and more net savvy consumers are now shifting towards online shopping. To do the necessary purchases form the comfort of one’s home, office or cyber cafe and that too from anywhere across the globe, one can buy just about anything from apparel, books, music and diamond jewellery to digital cameras, mobile phones, MP3 players, Laptops, video games, movie tickets, and air tickets.
A staggering 78 per cent of those accessing Internet have used the Internet to make a purchase, with around 55 per cent of them revisiting the site for another purchase due to high satisfaction levels of their online shopping experience. What was at a conceptual stage not very long ago is now hitting mainstream levels.
Online trading platforms have been witnessing their cash registers ringing in the build-up to Christmas season, with electronics topping the list on some online sites. One advantage of going online for your electronic purchases is that there is no need for the touch-feel experience associated with direct shopping.
Almost all electronic equipment that are on sale for the online consumer are well reviewed by experts as well as the users and the accessibility to a wide range of comparable information online provides the prospective consumer with ample insight into the product of choice and would sure help in making a decision.
There are hundreds of online forums that promote feed back from customers regarding products and services, which are made use of by online consumers before they decide on buying a product. First time online shoppers usually start with low value items such as books and CDs and when they gain in confidence, they gradually move on to jewelry and electronic home appliances.
New players have also arrived and have started leveraging the platform to best use, capturing the online shoppers with discounts unseen in the high street, service levels which are hard pushed to beat and huge ranges of products from hundreds of different manufacturers.