My buddy just purchased a top branded perfume from online shopping by using a coupon code deal. He bought the perfume online by just spending Rs 300, which on the display of some stylish store at a shopping mall would definitely price anywhere between Rs 500 – 700. Thanks to the online shopping and coupon deal system, with all this a new shopping trend has emerged in the Indian market. Not only this, but online shopping also gives a comfort of avoiding shopping in crowded stores with stressful last-minute shopping for friends or a family in situation you forget to buy a gift for them on a special occasion.
Nowadays online shops in the Indian market are not limited to one or other kind of specific product, but sell variety of products which range from home decor, designer outfits to electronic gadgets etc. Though in Indian market, like any other country, people started online shopping very tentatively, but eventually assurance in online shopping stores is building up. To further gain the assurance of their customers, these online stores are giving an option of ‘Cash on delivery’ and “Free delivery within India’. It will allow you to pay if you like the product and that too provided at your doorstep without any charge. Another reason for using feature of ‘cash on delivery’ is that, people in India are not open to share their credit/debit cards details on the internet. Some even do not know how to use it for shopping, even though they are tech savvy.
Although it is still at its aspiring level in Indian market, but financial experts are predicting a very significant growth in this field in the future. According to an article from Times Of India it is approximated that online shopping niche will probably touch USD 34.2 billion dollars by 2015. It is also predicted that by 2015 the number of mobile users in India will reach to 1200 million. In the present scenario, people purchase online not only through computers but use their mobile phones as well for the same and in the future will see a huge customer base in this classification.
To further motivate more people about this in India, the major brands of this Industry have started new concepts like ‘Deal Of the Day’ and occasional discounts. Many e-commerce sites like Homeshop 18, Snapdeal, Makemytrip and Flipkart has started to use these types of offers for their customers. By having new ideas like this best online shopping websites are increasing their customer base exponentially.
The main of this transformation in shopping style is due to the changing lifestyle of people in India and the expansion of online niche. Major trump cards of this trend is the ease and discounted rates you get on various products. Above all that, it really helps you to save your time and effort, patrol, and if you don’t like crowded places then it gives you the total comfort doing it from your home.
Everything has its pros and cons and online shopping is no different. Indian consumers believe more in real shopping where they not only can see but touch, feel and compare the products before purchasing. Then, by knowing the growth in e-commerce industry, there will be many bogus virtual stores as well. But the customers have to be very careful while purchasing and must check the credibility of the online shops before purchasing any product.
There are still many questions without any answer in this field if you look through the user’s perspective. Ecommerce is came a long way in India but there are still many things that it can offer to the customer, considering the new age of social shopping.